Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.
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A fan waves the Chinese national flag during 2022 World Cup 2022 qualifier vs Guam on October 10, 2019. (Photo by STR/AFP via Getty Images)
Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.
You need a Premium subscription to access this content
China’s sports industry is booming and western rights-holders want a piece of the action. John Reynolds looks at the digital strategies employed by major rights holders.
With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.