CBA (Chinese Basketball Association)
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Under the leadership of Yao Ming and his long-time friend and ally Ma Guoli, the Chinese Basketball Association is undergoing arguably the most ambitious reforms in Chinese sport. Ahead of the second edition of the Leaders Sport Business Summit in Beijing on 25th and 26th July this year, Leaders editor-at-large James Emmett visited the CBA League offices to find out how Yao and Ma are doing it.
The Chinese Basketball Association (CBA) has agreed a deal with the International Basketball Federation (Fiba) for Shenzhen to host the 3x3 Asia Cup until 2021.