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Yao Ming’s CBA juggling act gets a boost from NBA travails

Abudushalamu Abudurexiti warming up ahead of a game for China (Anthony Au-Yeung/Getty Images)

After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.

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Sports media industry leaders shared their insights on their own businesses and broader trends at the recent APOS 2021, the Asia-Pacific media industry summit.

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