CBA lands wide-ranging China Mobile rights deal

Beijing Ducks in action against Tianjin Pioneers during 2019-20 CBA League (Photo by Fred Lee/Getty Images)

Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China.

The five-year deal will run from 2020-21 to 2024-25 and includes exclusive IPTV rights, non-exclusive streaming rights and an ‘Official Partner’ sponsorship package.

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