Amaury Sport Organisation (ASO)

Road Cycling
Sponsorship & Marketing

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Cycling
Sponsorship & Marketing

Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France. The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Cycling
Sponsorship & Marketing

Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Road Cycling
Sponsorship & Marketing

Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Cycling
Media

Public-service broadcaster Radio France has agreed a three-year extension to its rights deal for the men’s Tour de France, while adding rights to the new women’s edition of the cycling ‘Grand Tour’. Rad
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation (ASO) has expanded its association with cycling performance brand Santini
Road Cycling
Sponsorship & Marketing

French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025
Cycling
Media

Media group Discovery has secured exclusive rights in over 50 markets to show the women's Tour de France until at least 2025
Running
Sponsorship & Marketing

The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics. 
Cycling
Sponsorship & Marketing

Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Cycling
Sponsorship & Marketing

Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Cycling
Media

J Sports, the Japanese pay-television broadcaster, has renewed its agreement for exclusive broadcast rights to cycling’s Tour de France and the Vuelta a España.
Cycling
Media

Australian public-service broadcaster SBS has acquired live and exclusive free-to-air rights to the women’s Tour de France cycling event, the inaugural edition of which will take place in 2022.
Cycling
Sponsorship & Marketing

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling
Sponsorship & Marketing

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Motorsport
Events

Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…
Cycling
Media

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Cycling
Sponsorship & Marketing

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.