HomeNewsSponsorship & MarketingCyclingFrance

Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France

(Photo by Kiran Ridley/Getty Images)

Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.

The agreement sees Adecco become an official recruiter of the eight-day cycling race. The Zurich-based firm has been the official recruiter of the men’s Tour de France since 2018.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here