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EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor

Team Trek-Segafredo's Elizabeth Deignan crosses the finish line to win "La Course by Le Tour" women's race (Photo by STUART FRANKLIN/AFP via Getty Images)

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…