Tour de France Femmes

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.

France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.

French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…

ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).

Media group Discovery has expanded its international coverage of women’s cycling events the Tour de France Femmes and Paris-Roubaix Femmes by acquiring rights in various other territories.

North American streaming service FloSports has secured exclusive Canadian rights to the women's Tour de France in 2022 and 2023

Media group Discovery has secured exclusive rights in over 50 markets to show the women's Tour de France until at least 2025

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…