Zwift
Webinar | How women’s sport can embrace the chance to be radical
One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh
Zwift adds 2023 UCI Cycling Worlds to sponsorship portfolio
Global online fitness platform Zwift has been named as a sponsor of the 2023 UCI Cycling World Championships in Glasgow and across Scotland
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Zwift to continue staging UCI’s Cycling Esports World Championships
The International Cycling Union (UCI) has opted to extend its association with fitness company Zwift for the staging of the second edition of its Esports World Championships next year
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor
Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Zwift appoints Topgolf Media president Cheng as chief product officer
Online mass participation training platform Zwift has announced the appointment of YuChiang Cheng as its chief product officer, tasked with accelerating the brand’s overall customer experience.
Orsen, UICC launch World Cancer Day Solidarity Challenge on Zwift
Sports marketing agency Orsen has joined forces with the Union for International Cancer Control (UICC) and online cycling platform Zwift for the World Cancer Day Solidarity Challenge
Amazon Alexa Fund and KKR among investors in Zwift’s $450m series C round
Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.
Super League Triathlon, Zwift launch new Arena Games concept
Super League Triathlon has teamed up with online cycling platform Zwift to create the SLT Arena Games, an amalgamation of real-life and virtual racing
ASO and Zwift to offer Virtual Tour de France
Amaury Sports Organisation has teamed up with online cycling platform Zwift to launch the first-ever Virtual Tour de France, with professional races taking place in both men’s and women’s classifications.
Eurosport, GCN and Zwift unite for virtual cycling series
Discovery-owned international sports broadcaster Eurosport and Global Cycling Network have joined forces with online training and racing platform Zwift to launch a new exhibition racing series for the…
UCI to launch esports World Championships through Zwift link-up
The International Cycling Union (UCI) has signed a wide-ranging Memorandum of Understanding with online training and racing platform Zwift, through which it will develop cycling esports and hold a first-ever…