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Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio

Image: Zwift

Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one-day road race.

The four-year deal with event promoter, Amaury Sport Organisation, comes with this year’s edition of the Paris-Roubaix Femmes avec Zwift scheduled for April 16.

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