Amaury Sport Organisation (ASO)
Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has announced that the cycling showpiece will conclude outside of Paris for the first time in its history in 2024,…
Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years
Amaury Sport Organisation (ASO), the organiser of the Tour de France road cycling race, has announced plans to stage a Tour de France Criterium event in Singapore from October 29 to 30
North American streaming service FloSports has extended its exclusive Canadian rights to the Tour de France in a five-year partnership running from 2024 through 2028
Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Cycling’s Tour de France is set to be the latest sports property to receive the Netflix documentary series treatment after a deal was struck between the streaming platform, race organiser Amaury Sport O…
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France. The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Public-service broadcaster Radio France has agreed a three-year extension to its rights deal for the men’s Tour de France, while adding rights to the new women’s edition of the cycling ‘Grand Tour’. Rad