USA
Angel City FC connects with Birdies as inaugural sleeve sponsor
National Women's Soccer League expansion team Angel City FC has announced a partnership with female-founded footwear brand Birdies, which will become the club's founding sleeve sponsor.
Simplebet raises $15m to help fund new micro-betting product
Sports betting startup Simplebet has completed a $15m financing round, bringing total funding of the company to $50m.
Gatorade unveils Gx sweat patch, app
Leading sports drink brand Gatorade has made a move into the wearable-technology industry by launching the Gx sweat patch and Gx app
Alabama planning for full football attendance this fall
Defending national championships aiming to fill Bryant-Denny Stadium
NCAA moves, adjusts 2021 NIT
Postseason college basketball tournament to be 16-team event held in Texas
European Tour seeks to harness PGA Tour ties as Florida events considered
Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.
M. Quentin Williams | Why retiring O’Ree and Clemente numbers is good business sense
M. Quentin Williams, founder and chief executive of non-profit organization Dedication To Community, explores the business upside if the NHL and MLB were to retire the numbers of former legends Willie O'Ree and Roberto Clemente across their respective leagues
Borussia Dortmund expands US reach with BetMGM partnership
Bundesliga giant Borussia Dortmund is looking to expand its reach in North America by securing an exclusive regional marketing partnership with gaming operator BetMGM
Mets hire Deline as EVP and chief revenue officer
Former MLSE executive to lead MLB club's revenue-generating activities
Gumpert steps down as Sacramento Republic president after Burkle withdraws MLS investment
Ben Gumpert has stepped down from his role as president and chief operating officer of United Soccer League Championship club Sacramento Republic FC
USA Rugby looks to boost fan engagement with Medallia
USA Rugby has signed up experience management company Medallia as a sponsor to boost the governing body's fan experience and engagement work
San Antonio Spurs’ AT&T Center to go fully cashless thanks to Tappit partnership
The National Basketball Association’s San Antonio Spurs are partnering with mobile payment technology company Tappit to take AT&T Center cashless in order to help eliminate Covid-19 risks and improve t…
Chicago Red Stars continue NWSL trend by bringing in celebrity investment group
The Chicago Red Stars have become the latest National Women's Soccer League club to bring in a large group of celebrity investors to help further growth on and off the field
NHL looks to engage supporters with Fan Skills at Home social media challenge
The National Hockey League is looking to engage its supporters by launching the NHL Fan Skills at Home challenge on Instagram and TikTok
NBA renews PepsiCo sponsorship deal
Company retains league's official soft drink, chip rights in multiyear deal
SeatGeek’s Russ D’Souza on the return of fans to live events
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.
Sacramento MLS expansion team on brink after lead investor exits deal
Major League Soccer has suffered a devastating blow after billionaire lead investor Ron Burkle surprisingly backed out of a deal to finance the Sacramento expansion team due to the financial impact of…
US investors poised to take over Ipswich Town in $24m deal
English League One club Ipswich Town is poised to be taken over by a group of American investors led by Los Angeles-based businessman Brett Johnson for $24m (£17.5m/€19.9m).