USA
NHL’s Coyotes seek $18m from Diamond Sports Group
The National Hockey League's Arizona Coyotes is seeking $17.9m (€16.8m) from Diamond Sports Group (DSG), the owners and operators of Bally Sports Network regional sports networks.
NFL Sunday Ticket suffers first issues of YouTube era
Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
NBA, WNBA and USA Basketball announce Skims as first underwear sponsor
The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
FM Global selects LPGA event for first major sponsorship play
Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Comcast’s Peacock adds 4m subscribers, Q3 revenue up 64 per cent
NBC streaming service Peacock added four million subscribers on a net basis in the third quarter to reach 28 million and saw its revenue rise 64 per cent from last year to $830m (€785m), as revealed i…
Mission Foods becomes new title sponsor of NHRA
The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
Silver Lake looks to take Endeavor private amid strategic review of assets
Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
BetMGM signs new deal with Sportradar for NBA data
Sports betting and iGaming operator BetMGM has signed a new deal with sports data and betting services company Sportradar for access to official National Basketball Association optical tracking data
Bud Light returns to UFC in record sponsorship deal, AB InBev goes global
The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
Nuggets signs Ibotta in three-year jersey patch deal
The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta
Sphere named jersey patch partner after 18-month search by New York Knicks
Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor.
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NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
TGL signs Fanatics deal, names San Francisco as latest team location
TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.
KC Current agrees naming-rights deal for ‘world-first’ women’s stadium
Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Sportradar to develop Tennis Channel’s US streaming service
Sportradar has been hired by Tennis Channel to help create the network's direct-to-consumer streaming service which will include access to its linear channel and other original content
ESPN financials released by Disney ahead of Q3 earnings
Disney has outlined a new financial reporting structure following the reorganisation of the company into three segments earlier this year, when ESPN and sports were separated from the entertainment divisions
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton