USA

Motorsport
Sponsorship & Marketing

The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio. 
Ice Hockey
Media

The National Hockey League's Arizona Coyotes has agreed a multi-year deal with Scripps Sports to televise all locally broadcast Coyotes games after the Coyotes and Diamond Sports Group (DSG) ended the…
Rugby Union
Sponsorship & Marketing

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Golf
Media

ESPN’s exclusive ‘multi-year’ US rights deal announced today (Thursday) for golf’s new TGL league will place a strong focus on linear programming as it aims to entice casual sports fans. The
Baseball
Attendance

Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
Basketball
Sponsorship & Marketing

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Golf
Sponsorship & Marketing

TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
Mixed Martial Arts
Technology

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Baseball
Media

Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
Football
Stadia

US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
Football
Events

Soccer tours to the US were once the butt of a joke
Basketball
Media

Utah Jazz fans will be able to stream their team's matches in the National Basketball Association for as little as $5 (€4.75) per game, as part of a new direct-to-consumer initiative.
Multiple Sports
Finance & Law

Endeavor has lost an appeal lodged in a Californian court against HDI Global Insurance over “commercial property” losses related to the Covid-19 pandemic.
Multiple Sports
Media

Liberty Media is looking to combine the Liberty SiriusXM tracking stock group with US radio broadcaster Sirius XM to form a "new, consolidated public company"
Multiple Sports
Industry Moves

CBS Sports have announced that chairman Sean McManus will retire in April 2024 and be replaced by David Berson after a 27-year run leading the division
American Football
Sports Betting

Genius Sports is to leverage its landmark betting video and data rights contract with the National Football League by launching streams that allow customers to place bets within a live video player and…
Motorsport
Industry Moves

Sports marketing agency Right Formula has strengthened its US offering by hiring Rick Cuellar as commercial vice-president
Multiple Sports
Industry Moves

NBCUniversal has ended its search for a new president of its NBC Sports operation, promoting veteran executive Rick Cordella rather than choosing an outside hire