Sweden
Spring Media adds Spotify’s Berg to board of directors
Spring Media has announced that Katarina Berg, chief human resources officer at music streaming service Spotify, has joined the agency’s board of directors.
Volvo Car Sweden named title sponsor of Scandinavian Mixed tournament
Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…
Fiba nets another public-service broadcaster in SVT deal
SVT, Sweden’s public-service broadcaster, has secured rights to International Basketball Federation (Fiba) events and qualifiers until 2025.
Viaplay ties down Caf competition rights in nine countries
Viaplay, Nordic Entertainment (Nent) Group’s subscription streaming platform, has acquired rights in nine countries to competitions organised by the Confederation of African Football.
Commercial Sports Media lands Swedish football leagues advisory role
Commercial Sports Media, the Stockholm-based media rights consultancy, has been appointed to advise on the next domestic broadcast rights tender for Swedish football’s top-tier Allsvenskan and second-tier S…
C More secures WRC, World RX and ERC rights to 2027
Nordic pay-television broadcaster C More has secured a deal covering Finland and Sweden to broadcast the FIA World Rally Championship (WRC), the FIA World Rallycross Championship (World RX) and the FIA…
SVT serves up last-minute World Table Tennis Championships deal
SVT, the Swedish public-service broadcaster, struck a late deal to show the men’s singles and doubles finals from the World Table Tennis Championships.
Nent adds KSW to Viaplay portfolio in 10 European countries
Nordic Entertainment (Nent) Group’s subscription streaming platform Viaplay has acquired rights to Europe’s mixed martial arts organisation KSW in 10 countries.
Hosting rights assigned for EHF Euros in 2026, 2028
The European Handball Federation has assigned hosting rights for the 2026 and 2028 editions of the men’s and women’s EHF European Handball Championships.
Viaplay subscriber total up 28 per cent year-on-year
Nordic Entertainment (Nent) Group has reported that paying subscribers to its streaming service Viaplay have risen by 28 per cent year-on-year, while its quarterly financial results have detailed organic…
IMG to distribute global media rights to PGL esports tournament
Esports tournament organiser PGL has appointed the IMG agency to distribute its media rights globally for its PGL Stockholm Major 2021, which will be held in Sweden for the first time since 2014
Sportway receives $6.3m injection in biggest funding round to date
Swedish automated production and live streaming firm Sportway has announced that all existing investors in the firm have provided more financial backing to close its latest round of funding with a total…
Nent lands three-year IndyCar extension, adds Poland and Baltics
Nordic Entertainment (Nent) Group has extended its rights to the IndyCar US motor racing series for another three years
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Norway’s Amedia and Sweden’s Bonnier pick up Ligue 1 rights
Norwegian media group Amedia and its Swedish counterpart Bonnier have acquired broadcast rights to French football’s Ligue 1.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
Spring Media merges with Future Sports Agency, secures funding
Spring Media has announced a merger with fellow Stockholm-based sports marketing company Future Sports Agency and has secured funding from investment company Helix Kapital as part of plans to further strengthen…
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo