Sweden

TV4 Media, the Telia-owned broadcasting company that operates Swedish commercial broadcaster TV4, and Swedish public-service broadcaster SVT have acquired rights to the 2026 Fifa World Cup

Norwegian sportswear brand Dæhlie has extended its position as the ski clothing supplier for the upcoming season of Ski Classics.

SVT, Sweden’s public-service broadcaster, has agreed a five-season deal to broadcast the Visma Ski Classics long-distance skiing events.

Nordic Entertainment (Nent) Group, the Stockholm-based media group, has acquired exclusive rights in Denmark, Norway and Sweden to the 2023 Fifa Women’s World Cup, which will take place in Australia a…

TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…

Swedish pay-television broadcaster C More has retained exclusive rights to its flagship sports property in a new six-year deal with the Swedish Hockey League, the top division of ice hockey in the country

Swedish telecoms and cable television operator Com Hem and DTT platform Boxer have agreed deals with international media group Discovery to carry the Dplay OTT streaming service

G-Loot, the Swedish esports start-up, has announced that it has closed its latest funding round after attracting investment of SEK500m ($56m/€47.45m).

A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…

Wsportsmedia, the Sweden-based broadcast production and media-rights sales company involved notably in winter sports, has named IMG’s Patrik Bauer as the Pro Tour director for the Visma Ski Classics.

Wsportsmedia, the Sweden-based rights-holder to Ski Classics events, has acquired the Finnish endurance sports portal Kestavyysurheilu.fi

Sports data and technology Genius Sports has expanded its work with the Swedish Volleyball Federation (SVF) by launching the body’s first live streaming platform.

Red Bee Media, the UK-based media services company, has been recruited to provide OTT streaming services for a new French horse racing streaming service put in place by Svenska Spel, the state-owned gambling…

Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.

Nordic Entertainment (Nent) Group, the Stockholm-based media group, has secured broadcast rights in Sweden to the country’s qualifying matches for the Uefa European Championship and Fifa World Cup, along w…

Emir Osmanbegovic, the sports media executive who previously headed up Eurosport’s international sports production activities, has returned to Discovery on a full-time consultancy basis in a role overseeing t…

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe

Fight Sports, the CSI Sports-owned linear sports channel and digital service, has agreed a distribution agreement in Sweden with telecoms and cable television operator Com Hem

Sportway, the Swedish production and live streaming firm backed by leading sports industry figures in the Nordic region, has signed a five-year agreement with the Swedish Ice Hockey Federation (SIF) to…

Telia-owned Bonnier News and Swedish media group NTM have jointly acquired domestic rights to floorball's Swedish Super League, from 2020-21

Nordic Entertainment (Nent) Group has extended its distribution deal with Swedish internet service provider Bahnhof, adding its premium sports channels for the first time

Poland’s Ekstraklasa has struck broadcast deals in some key European markets as the league continues its preparations to return to action on May 29 following the Covid-19 shutdown.

Swedish telco Telia has completed a licensing deal with international media group Discovery for standalone over-the-top streaming rights in Sweden and Finland, part of the conditions imposed upon it for…

Swedish telecoms operator Telia has followed up its acquisition of Uefa Champions League rights with a five-season extension to its LaLiga broadcast rights agreement

The Swedish Sports Federation has extended its association with state-owned gambling brand Svenska Spel. The deal, which is worth SEK17m (€1.6m/$1.7m), will now extend until the end of 2020.

Swedish telco Telia has finalised its acquisition of Uefa Champions League rights in both Finland and Sweden, from 2021-22 to 2023-24, as Uefa and its appointed Team Marketing agency wrapped up the club…

The Allsvenskan, the top tier of club football in Sweden, has confirmed that it is looking to start its season on June 14 with fans to be allowed in the stadium as normal despite the ongoing Covid-19 pandemic

The Nordic Entertainment Group (Nent) has renewed its distribution contract in Sweden with telecoms and cable television operator Com Hem

World Athletics’ Diamond League has postponed three more meetings scheduled for May amid the ongoing Covid-19 pandemic.

Swedish public broadcaster SVT has renewed its commitment to orienteering after reaching a new three-year rights agreement with the International Orienteering Federation, the sport’s world body.

The Nordic Entertainment (Nent) Group has retained exclusive rights to motor racing’s Formula 1 in Denmark, Norway and Sweden, while also securing the rights in Finland and Iceland in the broadcaster’s lat…

The Team Marketing agency has initiated the sales process for broadcast rights in the Nordic countries to Uefa club competitions across the 2021-22 to 2023-24 cycle, SportBusiness understands

Telia customers throughout the Nordic region have lost access to Eurosport’s channels after the telco failed to reach a new carriage deal with the international sports broadcaster’s parent company, US …