Sweden

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News
Media Handball

Discovery-owned international sports broadcaster Eurosport has secured exclusive rights in Denmark, Finland, Sweden and Norway to the six handball qualifying tournaments for the 2020 summer Olympic Games
Media Football

LaLiga, the governing body of Spanish football’s top two divisions, has launched its invitation to tender covering broadcast rights in 16 European territories.
Sponsorship & Marketing Football

The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company
Media Floorball

The Spring Media agency has issued an invitation to tender for broadcast rights to floorball’s Swedish Super League from 2020-21 to 2024-25.
Media Football

The Swedish Football Association (SvFF) has agreed three-season deals with five media groups for rights to lower league men’s and women’s competitions.
Media Football

Media company Nordic Entertainment (Nent) Group has acquired exclusive English Premier League rights in Denmark, Finland, Norway and Sweden in a landmark deal from 2022-23 to 2027-28
Media Boxing

The Nordic Entertainment (Nent) Group has acquired exclusive rights in the Nordic region to next month’s boxing world title rematch between Deontay Wilder and Tyson Fury.
Finance & Money Esports

Esports entertainment company Modern Times Group (MTG) has seen its share price take a near 14-per-cent hit after announcing the termination of a proposed strategic joint venture with Chinese live-streaming…
Media

Emir Osmanbegovic, the sports media executive who previously headed up Eurosport’s international sports production activities, is to lead a newly-created sports arm at Nexiko, the independent production c…
Events Handball

The Infront agency has said the European Handball Federation’s men’s Euro 2020 will be covered by 85 broadcasters across the world as it commenced today (Thursday).
Sponsorship & Marketing Skiing

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Sponsorship & Marketing Handball

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Esports Esports

Sweden-based media company Modern Times Group (MTG) has reshaped its esports company, DreamHack, by forming a new entity, while former Team Marketing media rights sales executive Roger Lodewick has been…
Media

Swedish cable television operator Com Hem has today (Thursday) claimed its carriage dispute with telco Telia “is not a matter of price”, after the country’s largest commercial broadcaster, TV4, and siste…
Sponsorship & Marketing Handball

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.
Finance & Money Football

Zlatan Ibrahimovic has made his first move into football club ownership by agreeing a deal with sports and live entertainment company AEG to acquire 50 per cent of its stake in Allsvenskan team Hammarby…
Sponsorship & Marketing Football

Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football
Media Tennis

International sports broadcaster Eurosport has agreed a two-year deal with the International Tennis Federation for rights to the Davis Cup finals in six of its markets
Events Football

The Danish Football Association (DBU) has detailed plans for a joint Nordic bid for the 2027 Fifa Women’s World Cup.
Sponsorship & Marketing Handball

Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
Finance & Money Esports

Esports entertainment company Modern Times Group (MTG) has today (Tuesday) launched a strategic review of its gaming vertical, which could result in the formation of a joint venture partnership and an…
Media Formula One

Formula One Management (FOM) has signed a one-race deal to show every session from the Mexico Grand Prix on online streaming platform Twitch in selected European markets
Sponsorship & Marketing Skiing

Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Media Futsal

US media group Discovery has expanded its coverage of the Swedish Futsalligan, the top-tier futsal championship in the country, in the 2019-20 season
Media Mixed Martial Arts

Fight sports streaming platform FITE will offer pay-per-view coverage in several markets around the world of ONE Championship's ONE: CENTURY event in Tokyo on Sunday, October 13
Media Motorsport

German media group ProSiebenSat
Media Speedway

Swedish pay-television broadcaster C More has secured exclusive rights to the domestic Elite Speedway Series from next year
Fan Engagement Ice Hockey

NHL expands fan tour after initial entry to Europe last year
Events

Stefan Löfven, the prime minister of Sweden, and Margot Wallström, the country’s foreign minister, have given their backing to Stockholm’s bid to host the 2026 Winter Olympic Games. “
Events

The executive council chairs of the three Swedish regions proposed to host the 2026 edition of the winter Olympic and Paralympic Games have published a joint letter of support for the bid
Governance Football

Lennart Johansson, the former president of Uefa, has died at the age of 89
Events Ice Hockey

The International Ice Hockey Federation (IIHF) has awarded hosting rights for its World Championships between 2023 and 2025
Events Cycling

Cycling bodies in Norway, Denmark and Sweden have joined forces to launch a UCI Women’s WorldTour event which they claim will be the Tour de France for female athletes.