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Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal

Sweden face Finland at 2019 IIHF Ice Hockey World Championship (Photo by Lukasz Laskowski/PressFocus/MB Media/Getty Images)

Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement.

The deal, which runs until the end of the 2025-26 season, brings to four the number of main sponsors of Sweden’s ‘Tre Kronor’ (‘Three Crowns’) national team.

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