South Africa

Multiple Sports
Media

South African public-service broadcaster the SABC has launched an OTT streaming platform by taking over the service operated by telco Telkom
Multiple Sports
Events

South Africa’s major events bidding strategy is now focused on competitions featuring just one sport due to the wider infrastructure requirements for larger events, according to Sam Ramsamy, the honorary p…
Cricket
Media

Indian media group Viacom18 has finalised an agreement with Cricket South Africa for the exclusive digital and television rights to all international men’s and women’s matches in the country from 2024-25 to …
Basketball
Licensing & Merchandising

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa
Cricket
Sponsorship & Marketing

Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Multiple Sports
Media

South African public-service broadcaster the SABC has reported an improvement in its net loss for the 2021-22 financial year. The SABC stated that its net loss of ZAR201m ($11.08m/€11.4
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
Boxing
Media

The SABC and Boxing South Africa are set to sign a memorandum of understanding that ensures widespread coverage of the sport on the South African public broadcaster.
Multiple Sports
Industry Moves

Gary Rathbone is to leave his role as general manager at SABC Sport and set up a new company with a focus on the African sports broadcast landscape, SportBusiness can reveal
Rugby Union
Sponsorship & Marketing

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Netball
Sponsorship & Marketing

World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
Rugby Union
Media

Pay-television broadcaster SuperSport has secured exclusive rights for European Professional Club Rugby competitions in South Africa and other 'key territories' in sub-Saharan Africa for three seasons,…
Football
Sponsorship & Marketing

South African football club Cape Town City has been hit with a fine after the Premier Soccer League (PSL), organiser of domestic competitions, ruled that it entered into a shirt sponsorship deal without…
Rugby Sevens
Sponsorship & Marketing

Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Cricket
Events

The International Cricket Council has published a schedule for international women's cricket over the next three years, marking the first 'future tours programme' ever created for the women's game
Rugby Union
Sponsorship & Marketing

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Rugby Union
Licensing & Merchandising

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Football
Media

South African public-service broadcaster the SABC has secured free-to-air rights to the English Premier League for the 2022-23 season, which starts on Friday