South Africa

Football
Sponsorship & Marketing

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).
Cricket
Sports Betting

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
Multiple Sports
Media

South Africa’s ministers for communications and arts and culture are to attempt to resolve the conflict between MultiChoice, eMedia, which owns free-to-air satellite platform Openview, and public-service broadcaster SABC.
Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Multiple Sports
Media

EMedia states it is "satisfied that our perseverance to stop MultiChoice’s anti-competitive behaviour has paid off" following the Competition Tribunal ruling.
Multiple Sports
Media

Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…
Rugby Union
Finance & Law

South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
Rugby Union
Finance & Law

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Cricket
Sponsorship & Marketing

South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Multiple Sports
Industry Moves

South African public-service broadcaster, the SABC, has appointed Nomsa Chabeli as its new group chief executive
Rugby Union
Finance & Law

A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …
Cricket
Media

South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.
Multiple Sports
Media

South Africa’s eMedia Investments has filed legal papers with Johannesburg’s High Court over the terms of pay-television broadcaster MultiChoice’s Rugby World Cup sublicensing deal which has precluded the m…
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
Rugby Union
Media

Public-service broadcaster the SABC has been unable to secure a sublicensing deal with pay-television broadcaster SuperSport for South Africa's matches at the forthcoming 2023 Rugby World Cup in France
Rugby Union
Sponsorship & Marketing

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
Cricket
Media

Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season