South Africa

South African telco Vodacom has become the South African market title sponsor of the pan-national United Rugby Championship for the next four seasons, from 2021-22 to 2024-25

South Africa has signalled that it would be interested in stepping in as the host of this December’s Fifa Club World Cup, after Japan withdrew due to ongoing concerns in the country over the spread of C…

The SABC, South Africa’s public-service broadcaster, is set to launch its own video streaming service in 2022, marking its late entry into the over-the-top streaming sector.

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race

An agreement has been reached between the members of the Sanzaar rugby grouping to host the remaining matches of this year's Rugby Championship in Queensland, Australia

The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…

SA Rugby, the governing body of rugby union in South Africa, has offered to host the remainder of the 2021 Rugby Championship following the cancellation of fixtures in New Zealand

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…

South Africa Rugby has signed up gambling firm Betway to its sponsorship portfolio, naming the brand the associate sponsor of the governing body and the national team, the Springboks, for the next three…

South African Premier Soccer League club Mamelodi Sundowns has signed a wide-ranging agreement with sports and entertainment agency Roc Nation Sports

An England cricket tour of Bangladesh scheduled for September and October has been postponed, while a South Africa tour of Sri Lanka in September has been confirmed, as boards continue to work their way…

Cricket South Africa’s former acting chief executive, Kugandrie Govender, has been dismissed with immediate effect, the latest episode in the long-running governance crisis at the national governing b…

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U

The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.

The remainder of the British & Irish Lions’ tour of South Africa will take place in Cape Town amid ongoing concerns relating to the Covid-19 pandemic.

South African public broadcaster the SABC has said that it will not broadcast the British & Irish Lions tour to South Africa or the national team's home Tests against Georgia "due to rights restrictions…

Tennis South Africa and the SABC, the South African public broadcaster, have reached a three-year rights deal