South Africa
SA Rugby eyeing sponsorship uplift following ASG investment
South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
SA Rugby to set up commercial unit with investor ASG
South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Paarl Royals fills jersey sponsorship position with Six6s
South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
SABC appoints ex-SuperSport director Chabeli as new CEO
South African public-service broadcaster, the SABC, has appointed Nomsa Chabeli as its new group chief executive
Court rejects challenge to MultiChoice’s RWC sublicensing terms
A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …
Openview excluded again as SABC agrees last-minute Cricket World Cup deal
South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.
MultiChoice sued over RWC sublicensing, fails to negotiate Cricket World Cup deal
South Africa’s eMedia Investments has filed legal papers with Johannesburg’s High Court over the terms of pay-television broadcaster MultiChoice’s Rugby World Cup sublicensing deal which has precluded the m…
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
CSA turns to Lotto Sport as kit sponsor as Castore exits
Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
SABC and SuperSport at impasse over Rugby World Cup deal
Public-service broadcaster the SABC has been unable to secure a sublicensing deal with pay-television broadcaster SuperSport for South Africa's matches at the forthcoming 2023 Rugby World Cup in France
Investec replaces Heineken as Champions Cup title sponsor
Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
MLC secures five-year Willow deal, international distribution
Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
MultiChoice takes RoA business back to profit as subscriber base grows
Pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv, has reported the return of its Rest of Africa (RoA) business to profitability, along…
Formula 1 ‘delays’ South African race plans, Belgian GP stays on calendar
Formula 1’s long-running efforts to return a race to South Africa have been thwarted again, according to multiple reports, with the Belgian Grand Prix likely to be given another lifeline.
Dafabet takes on naming rights to St George’s Park Stadium
Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Qatar among four interested parties in 2025 Rugby League World Cup
Qatar is one of four nations to have expressed initial interest in the now vacant hosting rights for the 2025 Rugby League World Cup (RLWC), according to International Rugby League (IRL)
SuperSport extends CSA rights to 2027
Pay-television broadcaster SuperSport has extended its domestic media rights deal with Cricket South Africa until the end of the 2026-27 season
WTT embraces crypto in Floki sponsorship
Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event