South Africa

Cricket
Media

Pay-television broadcaster SuperSport has extended its domestic media rights deal with Cricket South Africa until the end of the 2026-27 season
Table Tennis
Sponsorship & Marketing

Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event
Rugby Union
Events

World Rugby has announced that New Zealand and South Africa will host the inaugural WXV competition, a new three-tier 15s series for international women’s teams.
Football
Media

The South African Football Association (SAFA) has said it will consider a deal with broadcasters other than its incumbent rights-holder, the SABC, when it takes its media rights to market later this year
Cricket
Media

Pay-television broadcaster SuperSport has renewed its rights to International Cricket Council global events for eight years, from 2024 to 2031, across 52 territories in sub-Saharan Africa
Cricket
Media

Pay-television broadcaster SuperSport has retained its long-running coverage of the Indian Premier League (IPL) in South Africa after striking a late rights deal for the T20 cricket competition
Football
Sponsorship & Marketing

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Rugby Union
Media

Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa
Netball
Sponsorship & Marketing

Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.
Football
Sponsorship & Marketing

A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
Cricket
Licensing & Merchandising

Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
Football
Media

South Africa’s Premier Soccer League has launched an invitation to tender for media rights across sub-Saharan Africa for all of its competitions for the period from 2024-25 to 2028-29.
Golf
Events

Jumeirah Golf Estates has agreed a 10-year contract extension that will see the DP World Tour’s season-ending tournament remain in Dubai, while the European golf organisation has strengthened its alliance w…
Football
Sponsorship & Marketing

Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Rugby Union
Sponsorship & Marketing

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Multiple Sports
Media

South African public-service broadcaster the SABC has launched an OTT streaming platform by taking over the service operated by telco Telkom