New Zealand
America’s Cup ushers in a new era for major events in Auckland
All Blacks look to international partners to turn sporting heritage into commercial returns
Business case study | The British & Irish Lions
Wonder down under | Auckland prepares for World Masters Games
Events |Two by four
The four leading netball nations have come together to create a new tournament. Rob Ridley examines the format and the commercial implications of the venture.
Battle of the Brands
After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.
The Whole Nine Yards
Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.
New Zealand: Most Influential
Elisha Chauhan selected 10 of the most influential people in the New Zealand sports industry, and explains how they are each playing a significant role shaping the business.
Bricks and Mortar
Elisha Chauhan looks at four of New Zealand’s leading sports venues, their unique selling points and how scheduled improvements could affect their hosting future.
The Sacred Shirt
New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?
Broadening Horizons
New players in the domestic broadcast landscape during the last 18 months have created a vibrant sports rights market in New Zealand, and major rights-holders have taken advantage.
Homegrown Heroes
Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.
International Focus: New Zealand
SportBusiness International examines the economic, social and technological forces driving the growth and promotion of sport in the region, and also analyses the key trends and issues in New Zealand sports marketing, media and events. We also identify the men and women shaping the future of sport in the country.
Becoming an Ultimate Sports City – Event Strategy | Case studies – Auckland
Auckland was ranked second in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. Sports event bidding and hosting in Auckland is led by Auckland Tourism Events and Economic Development (ATEED). Here we look at the most important guidelines and practices that ATEED works by.
Becoming an Ultimate Sports City – Event Strategy | Case studies – Copenhagen
Copenhagen was ranked third in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. The city has a dedicated event organisation called Wonderful Copenhagen Events, and a strategy for attracting events based on factors including: city branding, economic impact, national pride, volunteering, involvement, activation and environmental impact.