New Zealand

Latest Features

Steve Armitage, general manager, destination at Auckland Tourism, Events and Economic Development, reflects on how the city’s event offer is evolving to meet its own needs and those of events rights owners.

New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years

Andy Fry investigates the commercial appeal of the British & Irish Lions rugby union team, which will tour New Zealand this year.

Rob Ridley finds out why there are high hopes that the 2017 World Masters Games will set a new benchmark for the event and its host city.

The four leading netball nations have come together to create a new tournament. Rob Ridley examines the format and the commercial implications of the venture.

The 36th America’s Cup has been reduced to five contestants after DutchSail became the latest challenger to withdraw from the next edition of the sailing showpiece in 2021.

Crusaders, the Christchurch-based rugby union club, has decided to retain its name for the next Super Rugby season, but change its logo following a review conducted in the wake of the terrorist attack…

New Zealand Rugby (NZR) has posted a loss of NZ$1.9m (€1.13m/$1.2

Christchurch, New Zealand-based rugby union side Crusaders has engaged a marketing company to investigate a potential rebrand or name change in the aftermath of the attack on two mosques in the city last…

Features

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.

Elisha Chauhan selected 10 of the most influential people in the New Zealand sports industry, and explains how they are each playing a significant role shaping the business.

Elisha Chauhan looks at four of New Zealand’s leading sports venues, their unique selling points and how scheduled improvements could affect their hosting future.

New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?

New players in the domestic broadcast landscape during the last 18 months have created a vibrant sports rights market in New Zealand, and major rights-holders have taken advantage.

Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.

SportBusiness International examines the economic, social and technological forces driving the growth and promotion of sport in the region, and also analyses the key trends and issues in New Zealand sports marketing, media and events. We also identify the men and women shaping the future of sport in the country.

Auckland was ranked second in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. Sports event bidding and hosting in Auckland is led by Auckland Tourism Events and Economic Development (ATEED). Here we look at the most important guidelines and practices that ATEED works by.

Copenhagen was ranked third in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. The city has a dedicated event organisation called Wonderful Copenhagen Events, and a strategy for attracting events based on factors including: city branding, economic impact, national pride, volunteering, involvement, activation and environmental impact.