Netherlands

Football
Media

The IMG agency has signed a three-season extension to its international rights distribution agreement for the Eredivisie, the top division of Dutch club football
Football
Sponsorship & Marketing

AFC Ajax Amsterdam has extended and expanded its sponsorship contract with coffee brand Lavazza, which has been an official supplier since 2017 and now becomes an official sponsor until the end of the…
Multiple Sports
Sponsorship & Marketing

Dutch telecoms operator Ziggo has renewed its naming-rights sponsorship of the multi-purpose Ziggo Dome arena in Amsterdam
Hockey
Media

Subscription streaming operator Viaplay has agreed a multi-season deal in the Netherlands for rights to the Hoofdklasse, the top divisions of men’s and women’s domestic club field hockey.
Football
Sponsorship & Marketing

The Dutch Football Association (KNVB) has agreed a three-season deal which makes digital entertainment and media platform Azerion the new title sponsor of the Vrouwen Eredivisie, the top tier of the domestic…
Football
Media

Dutch telecoms operator Ziggo has retained its exclusive broadcast rights to Spain’s LaLiga until the end of the 2028-29 season.
Football
Sponsorship & Marketing

Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax
Football
Sponsorship & Marketing

Online casino brand Kansino has signed as the new main shirt sponsor of Dutch EredivisIe club AZ Alkmaar for the next four seasons from 2022-23 to 2025-26
Ice Skating
Media

Dutch public broadcaster NOS has renewed its rights to International Skating Union (ISU) events in a four-year agreement announced today (Wednesday)
Football
Sponsorship & Marketing

Dutch telecom provider Ziggo has expanded its main sponsor agreement with Eredivisie club Ajax to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor
Golf
Media

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Football
Media

Dutch public-service broadcaster NOS has agreed a three-season extension to its long-running deal for highlights rights to the Eredivisie, the top division of domestic club football
Football
Media

Wednesday evening’s inaugural Uefa Europa Conference League showpiece registered stellar audiences in the countries of competing finalists Roma and Feyenoord.
Gymnastics
Events

The International Gymnastics Federation (FIG) has awarded the 2026 Artistic Gymnastics World Championships to the Dutch city of Rotterdam and the 2027 World Gymnaestrada to Lisbon, Portugal
Baseball
Technology

The Synergy Sports division of sports data and betting services company Sportradar has agreed a multi-year technology services deal with Honkbalweek Haarlem (HWH), organisers of the biennial international…
Football
Media

Viaplay has secured rights to the English Football League's Championship and League Cup in all Nordic and Baltic countries, Poland and the Netherlands from 2022-23 in what has been announced as a 'long-term'…
Rowing
Events

Shanghai has returned to the bidding table for the World Rowing Championships as one of three contenders for the hosting rights to the 2025 event
Multiple Sports
Media

The launch of Viaplay in the Netherlands helped the streaming service add 778,000 new subscribers to its global total in the first quarter of this year