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IMG retains Eredivisie international rights

The Eredivisie match between Vitesse and Ajax on May 15, 2022 (by ANP via Getty Images)

The IMG agency has signed a three-season extension to its international rights distribution agreement for the Eredivisie, the top division of Dutch club football.

The new contract, which runs from 2022-23 to 2024-25, has been agreed with Eredivisie Media & Marketing, the joint venture co-owned by the Walt Disney Company, Eredivisie and Dutch Football Association (KNVB) which exploits the league’s collective national and international media rights.

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