Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.
Digital media company Motorsport Network has continued its drive into the ticketing sector with the acquisition of Dutch operator SportStadion.
The International Equestrian Federation (FEI) has awarded hosting rights for the finale of the 2018-19 Driving World Cup to the French city of Bordeaux.