Indian Subcontinent

Nick Khan, chief executive of WWE, has revealed that the wrestling organisation will be staging an event in India in September, and suggested that its flagship SmackDown programme could move from its current…

Global sports streaming service and media company DAZN has made its first major investment in India by striking a Memorandum of Understanding (MoU) with the Government of Telangana, amid recent efforts…

Mumbai has been awarded the first franchise that will compete in Baseball United, a new United States-based professional baseball league targeting the Middle East and Indian subcontinent

The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi

The Odisha Government has concluded a 10-year extension to its sponsorship deal with Hockey India which is set to inject Rs434.12 crores (€47.8m/$52.7

Indian digital platform FanCode has secured a two-year exclusive media rights deal with Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity…

Sports technology company Sportradar has stepped up its commitment to the Indian market by opening a new office in Mumbai

The Board of Control for Cricket in India has decided to separate its domestic linear and digital rights when it tenders its rights from 2023-24 onwards in the coming months

Sports technology company Sportradar has agreed a new deal with Indian Premier League (IPL) cricket franchise Delhi Capitals

Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country

Hockey India, the sport’s national governing body, has appointed Big Bang Media Ventures as the exclusive commercial and marketing partner agency for the relaunch of its Hockey India League (HIL) club c…

Indian pay-television broadcaster Sony Pictures Networks has secured exclusive rights to Uefa Euro 2024 and Euro 2028, as well as the Uefa Nations League and all European Qualifiers and friendly matches…

Pay-television broadcaster Sony Pictures Networks and streaming platform FanCode have secured rights to the All India Football Federation (AIFF) Super Cup

The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season

Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season

Media group Viacom18 has secured exclusive rights in India to the MotoGP motorcycling series. The deal comes prior to this year's opening race in Portugal on Sunday

Indian Premier League (IPL) franchise Mumbai Indians has furthered its global presence by agreeing a deal to acquire the New York team set to compete in the new Major League Cricket (MLC) T20 competition

Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio