Indian Subcontinent

Cricket
Events

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Football
Governance

The main backer of a new top-tier football league in Pakistan, Farhan Junejo, has told SportBusiness that his Pakistan Football League project is still on course for success, despite a burgeoning dispute between the PFL and sports marketing company Redstrike.
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Football
Media

Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.
Cricket
Media

Disney Star is seeking $940m (€845m) in damages within its arbitration proceedings filed against Zee Entertainment over the sublicensing deal for International Cricket Council (ICC) rights, a regulatory f…
Multiple Sports
Media

The merger between Disney Star and Reliance Industries, the majority owner of Viacom18, has been approved by the Competition Commission of India (CCI), subject to the compliance of “voluntary modifications”.
Cricket
Media

Disney Star is attempting to reduce its $3bn (€2.7bn) rights fee obligations to the ICC, which itself is likely to see current BCCI secretary Jay Shah take over as chair, SportBusiness understands.
Cricket
Media

Media groups ARY and Tower Sports have together secured Pakistan Cricket Board domestic rights until the end of 2026, ending the PCB's search for a long-term broadcast agreement
Multiple Sports
Media

Disney Star and Reliance Industries, majority owner of Viacom18, are likely to drop "fringe channels" in order to meet antitrust requirements for their proposed merger, though do not plan to offload any…
Football
Media

Dubai-based gaming and media company Galaxy Racer is close to securing exclusive rights to Spain’s LaLiga and France’s Ligue 1 in India and is also in advanced talks to acquire rights to Italy’s Serie A in the country.
Multiple Sports
Sponsorship & Marketing

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…
Table Tennis
Sponsorship & Marketing

IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.
Football
Media

The Asian Football Confederation (AFC) has the security of a long-term broadcast deal in India after FanCode secured exclusive streaming rights to its major properties from 2025 to 2028.
Motorcycling
Events

The intervention means that MotoGP avoids the fate of its four-wheeled peers Formula 1 and Formula E, which have both had to stop racing in the country due to financial and bureaucratic issues.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
Cricket
Sponsorship & Marketing

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Multi-sport
Sponsorship & Marketing

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Cricket
Media

MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.