Indian Subcontinent

Latest Features

Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.

SportBusiness reports back from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.

When the Indian Premier League enacted cost-cutting measures in March 2020, franchises were shocked given the relative profitability in recent years. John Duerden takes a closer look at how the coronavirus outbreak led to the decision.

The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.

Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.

Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019

The Pakistan Cricket Board has agreed a new three-year domestic broadcast rights and cable distribution deal with state broadcaster PTV Sports and I-Media Communication Services, respectively, with international…

OTT operator YuppTV has acquired digital streaming rights to cricket’s Indian Premier League in a host of territories.

Features

After years of wrangling, a new roadmap has established the new Indian Super League as the top tier of Indian football ahead of the older I-League. But while the relatively glamorous competition has already improved Indian football off the pitch, there are major challenges ahead as clubs who participate continue to suffer financial losses and big clubs on the outside are yet to commit. John Duerden reports.

Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality

Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.

Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.

Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

The third edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analysing sports sponsorship in India in 2015. The report suggests that overall sports sponsorship in India grew by 12.3% in 2015 to Rs. 51,854 million.

The 2014 Sporting Nation in the Making report from agency ESP properties and publisher SportzPowerGrowth analyses the growth and potential of sports sponsorship in India in 2013.

The second edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analyses trends and developments in the Indian Sports Industry in 2014. The report finds that multiple new sporting leagues including football's Indian Super League (ISL) and the Pro Kabaddi League (PKL) are behind growth in the industry.

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

Broadcasters, event organisers and sponsors have tried and failed to crack the sporting code in India, in an attempt to reach the country’s billion-plus cricket-mad population. We hear from the insiders who have succeeded.

The IPL (Indian Premier League) has been hosted in two countries away from its homelands in its short history. Now there is the real prospect of it having a permanent international presence. Elisha Chauhan reports.

STAR India and the International Hockey Federation (FIH) believe they can take hockey “to the next level” when their broadcast deal kicks in from 2015.

With a return to India imminent following a self-imposed four-year exile, Lalit Modi, the architect of the Indian Premier League (IPL), tells Matt Cutler his plans to shake up the business of cricket once again.

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

With SportBusiness partnering the Business India Forum, we take a look at the enormous potential of Indian soccer.