Indian Subcontinent
RCB announces Qatar Airways as main sponsor
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
Viacom18 bags MotoGP rights ahead of season opener
Media group Viacom18 has secured exclusive rights in India to the MotoGP motorcycling series.
The deal comes prior to this year's opening race in Portugal on Sunday
Mumbai Indians build portfolio with move for MLC’s New York franchise
Indian Premier League (IPL) franchise Mumbai Indians has furthered its global presence by agreeing a deal to acquire the New York team set to compete in the new Major League Cricket (MLC) T20 competition
Rajasthan Royals secures front-of-shirt deal, KKR signs MyFab11
Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio
FanCode nets WSL streaming rights in India
Indian digital platform FanCode has secured exclusive streaming rights in India to the FA Women's Super League.
FanCode will show 20 select matches this season and 57 matches in the 2023-24 season
Disney Star makes first-time free-to-air IPL provision
Disney Star has said it will provide free-to-air access to T20 cricket competition the Indian Premier League (IPL) for the first time
Mumbai Indians signs up seven WPL sponsors
Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season
RCB signs Kajaria as principal sponsor of WPL team in raft of deals
Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.
EXCLUSIVE: Sony retains Sri Lanka Cricket global rights
Indian pay-television broadcaster Sony Pictures Networks has renewed its global Sri Lanka Cricket rights for four years, from April 2023 to March 2027, SportBusiness understands.
BCCI announces raft of WPL central sponsors
The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)
Sri Lanka Cricket posts record Rs6.3bn profit
Sri Lanka Cricket, the sport’s national governing body, has reported a record net profit of Rs6.3bn (€16.3m/$17.3m) for 2022.
Tata Group secures WPL title sponsorship rights
The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)
Formula 1 launches premium F1 TV Pro in India
Formula 1 has moved to address the lack of a broadcast deal in India by launching the premium version of its in-house streaming service, F1 TV Pro
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
BCCI bans crypto, gambling sectors from WPL sponsorship
The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…
FanCode to stream Hockey India National Championships
Indian digital platform FanCode has secured exclusive rights in the Indian subcontinent to show all matches from Hockey India National Championships
Saudi Tourism Authority finalises sponsorship deal with IPL
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Indian Open golf tournament to return after three-year absence
DP World Tour golf tournament the Hero Indian Open will take place this month for the first time after the pandemic, at the DLF Golf and Country Club in Gurgaon from February 23 to 26