Global

American Football
Sponsorship & Marketing

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Squash
Finance & Law

Mark Walter, the American billionaire with ownership stakes in major international sports teams, has made a multi-million dollar investment in a squash commercial vehicle to accelerate the transformation of the PSA World Tour.
Football
Sponsorship & Marketing

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
Motorcycling
Media

The world’s most exciting motorsport? Audiences agree as key markets show huge growth
Motorsport
Finance & Law

A group of business and motorsport executives, including English entrepreneur Sir Keith Mills, are said to be working on the resurrection of A1GP, a motor-racing series contested by national teams that…
Esports
Media

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Padel
Governance

Qatar Sports Investments, owner of Premier Padel, has signed a memorandum of understanding (MoU) with the owners of the rival World Padel Tour with a view to merging the two circuits from next year, SportBusiness…
Football
Sponsorship & Marketing

McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Rugby Union
Data

World Rugby will work with sports equipment manufacturer Gilbert and ball-tracking technology company Sportable to trial the use of smart ball technology in a move designed to enhance the viewing experience…
Motorsport
Industry Moves

Formula E has announced that Jeff Dodds, chief operating officer at Virgin Media O2, will replace Jamie Reigle as chief executive of the electric car-racing series
Basketball
Technology

The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season
Volleyball
Data

The International Volleyball Federation (FIVB) and Volleyball World have designated Polish-based technology startup VolleyStation as the official data collection software and competition management technology…
Multiple Sports
Sponsorship & Marketing

Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Tennis
Data

Tennis Data Innovations (TDI) has appointed Champion Data to develop its Tennis Sport Data Platform (TSDP), which will enable it to ingest, merge and distribute multiple live data sources from across the…
Football
Finance & Law

Michele Kang, owner of the National Women's Soccer League's Washington Spirit, has reached an agreement with OL Groupe, owner of Olympique Lyonnais Féminin, to create a multi-team women's football organization, …
Motorsport
Industry Moves

Electric off-road racing series Extreme E has promoted its chief marketing officer Ali Russell to the role of managing director
Motorsport
Industry Moves

Formula E CEO Jamie Reigle is to step down from his position with the electric car-racing series, with his replacement expected to be confirmed in the coming weeks
Football
Media

France’s Professional Football League (LFP) should be bringing in €200m ($217.5m) per year from Ligue 1 international rights in the next cycle, according to league president Vincent Labrune, a far cry from the current fee it receives as part of a long-term agreement with beIN Media Group.