Global

Football
Sponsorship & Marketing

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Football
Sponsorship & Marketing

Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.
Motorsport
Governance

Japanese automotive manufacturer Honda has entered into a works partnership with Formula 1 team Aston Martin Racing, with the deal to begin from the 2026 season when new F1 power unit regulations come…
Skiing
Events

The International Ski Federation (FIS) has launched the bidding process to find a host of the inaugural FIS Games in 2028, four years later than the governing body had initially intended to stage its new…
Motorsport
Sponsorship & Marketing

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
Athletics
Events

World Athletics has announced plans to create a new ‘short track’ product to replace the current ‘indoor’ term, which is used to describe events and performances that are set on a 200m track and traditi…
Multiple Sports
Media

DAZN has teamed up with AI-based video tracking and analytics company Videocites in a move to step up its battle against intellectual property theft and illegal social media streams of its live sports…
American Football
Sponsorship & Marketing

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Squash
Finance & Law

Mark Walter, the American billionaire with ownership stakes in major international sports teams, has made a multi-million dollar investment in a squash commercial vehicle to accelerate the transformation of the PSA World Tour.
Football
Sponsorship & Marketing

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
Motorcycling
Media

The world’s most exciting motorsport? Audiences agree as key markets show huge growth
Motorsport
Finance & Law

A group of business and motorsport executives, including English entrepreneur Sir Keith Mills, are said to be working on the resurrection of A1GP, a motor-racing series contested by national teams that…
Esports
Media

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Padel
Governance

Qatar Sports Investments, owner of Premier Padel, has signed a memorandum of understanding (MoU) with the owners of the rival World Padel Tour with a view to merging the two circuits from next year, SportBusiness…
Football
Sponsorship & Marketing

McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Rugby Union
Data

World Rugby will work with sports equipment manufacturer Gilbert and ball-tracking technology company Sportable to trial the use of smart ball technology in a move designed to enhance the viewing experience…
Motorsport
Industry Moves

Formula E has announced that Jeff Dodds, chief operating officer at Virgin Media O2, will replace Jamie Reigle as chief executive of the electric car-racing series
Basketball
Technology

The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season