Global
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
Professional Squash Association increases stake in Sports Data Labs
The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing
Samsung sponsors Beckham-fronted Guild Esports, Ralph Lauren backs G2
Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
BK8 still committed to breaking into football sector after Norwich controversy
Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
AWS furthers F1 presence with Ferrari deal
Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
ASO’s Dakar Rally to form part of FIA’s new cross-country World Championship
Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
ICC continues sponsorship drive with Jacob’s Creek
The International Cricket Council has signed up Jacob’s Creek as its latest sponsorship addition ahead of the World Test Championship (WTC) final.
Uefa reminds Euro 2020 teams of sponsor obligations after ‘Bottlegate’ row
Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Brady, Mahomes to grace cover of “Madden NFL 22”
Super Bowl LV rivals reunite as lead marketing figures for iconic video game
Poker’s Triton Series recruits ex-One Championship media rights director Lam
Poker’s Triton Series has recruited Roland Lam, the former director of global media rights at Singapore-based mixed martial arts promoter One Championship, as its media rights director.
Sportradar appoints Fiserv’s McCreary as chief legal officer
Sports data and media company Sportradar has announced the appointment of Lynn S. McCreary as its new chief legal officer
Kosmos launches athlete representation business with Thiem signing
Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has today (Thursday) launched a player management agency with Dominic Thiem, the current world No.
US Open to operate 2021 tournament at full attendance
USTA bringing back spectators for final tennis major of the year
GameOn partners with MX Player for mobile cricket prediction games
Technology company GameOn Entertainment has struck a partnership with Indian video streaming app MX Player that will create cricket prediction games for mobile phones.
ICC makes Upstox latest sponsorship addition ahead of WTC final
The International Cricket Council has signed up investment platform Upstox to its sponsorship portfolio ahead of the World Test Championship final
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports