Germany

Basketball
Sponsorship & Marketing

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Football
Sponsorship & Marketing

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T
Basketball
Media

Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6
Basketball
Media

Deutsche Telekom's offer to negotiate with free-to-air linear broadcasters in Germany over a sub-licensing rights deal for the ongoing Fiba Basketball World Cup appears to have fallen on deaf ears
Football
Media

The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.
Football
Sponsorship & Marketing

Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich
Football
Media

Lega Serie A has launched its first request for proposal (RFP) for its forthcoming international rights sales cycle by going to market in Germany, Austria and Switzerland
Football
Media

Deutsche Telekom has reworked its Euro 2024 sublicensing agreement with commercial broadcaster RTL to allow it to regain exclusivity to five matches from the tournament staged across Germany
Multiple Sports
Media

Sports content from Eurosport will continue to be available to all DAZN subscribers in Germany, Austria and Switzerland under the terms of a new sublicensing agreement
Football
Media

Newly launched streaming service Dyn has no interest in acquiring rights to the Bundesliga when they come to market next year, founder Christian Seifert has told SportBusiness
Football
Sponsorship & Marketing

German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Football
Sponsorship & Marketing

Asian-facing betting operator 6686 has added Bundesliga club VfL Wolfsburg to its bulging football sponsorship portfolio
Football
Media

OneFootball will continue to show the Bundesliga in Brazil and leading domestic football content from German pay-TV broadcaster Sky Deutschland after renewing two of its flagship streaming agreements
Football
Governance

The German Football League (DFL) has been urged to take a more hands-on approach to organising pre-season tours for top-flight clubs as part of wider internationalisation plans to enhance the commercial…
Multiple Sports
Media

Sports streaming platform DAZN has continued to diversify its offering with the launch of new channels in Germany via Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global.
Football
Industry Moves

The German Football League (DFL) has announced the promotions of Marcus Beisiegel and Vito Esposito, helping to fill the positions left vacant by the internal appointments of Steffen Merkel and Marc Lenz…
Football
Media

DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League
Multiple Sports
Media

Soon-to-launch streaming platform Dyn has secured a carriage deal with pay-television operator Sky Deutschland