Germany
Big fee uplifts for Saudi Pro League as multi-territory DAZN deal nears sign-off
DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League
Dyn secures carriage with Sky Deutschland
Soon-to-launch streaming platform Dyn has secured a carriage deal with pay-television operator Sky Deutschland
RTL adds Euro 2024 qualifiers to football line-up
Commercial broadcaster RTL has topped up its live football offering in Germany, adding rights to 10 matches from the remainder of the Uefa Euro 2024 qualifying campaign
Paramount+ adds Union Berlin main shirt deal to Inter Milan rights
Paramount+ has become the new main sponsor of German Bundesliga club Union Berlin as it continues to use European club football to promote its streaming service across the continent
Sportdeutschland.TV lands US Open rights in DACH region
Sportdeutschland.TV, the streaming platform of DOSB New Media, has secured exclusive rights to the US Open grand slam tennis tournament across the DACH region.
German watchdog accepts DFL’s 50+1 proposal
Germany’s competition regulator has accepted the German Football League’s (DFL’s) proposal to tighten the 50+1 ownership rule covering Bundesliga clubs.
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Rösner swaps ProSiebenSat.1 for Sky Deutschland
Sky Deutschland has announced the appointment of ProSiebenSat.1 media rights executive Alexander Rösner to the newly created role of senior vice-president of sports editorial.
DOSB launches dialogue process to assess future Olympic bid
The German Olympic Sports Federation (DOSB) has detailed plans to launch a dialogue and information initiative as it explores a potential bid for a future edition of the Olympic and Paralympic Games
DAZN deals with SportA for Women’s World Cup highlights
Subscription sports broadcaster DAZN has picked up rights in Germany to show highlights from the 2023 Fifa Women’s World Cup.
DAZN tweaks packages and pricing in Germany
Sports streaming platform DAZN has revised its package offering in Germany, with a new ‘Super Sports’ service to replace the standard subscription.
DAZN Super Sports is priced at €19.99 pe
Madlindl, Gerhardt to lead Sport1 units after group restructure
Sport1 Medien, the Highlight Communications-owned German media group, has named the executives that will lead the five newly-created units as part of a major restructuring
Porsche company sponsors Stuttgart stadium, wider investment lined up
IT consultancy firm MHP, a subsidiary of Porsche, is set to take on naming rights to VfB Stuttgart’s home stadium as part of a wide-ranging agreement that could see the German automotive brand acquire a…
Bayern Munich and Qatar Airways opt against sleeve sponsor extension
German Bundesliga club Bayern Munich will not extend its sleeve sponsorship agreement with Qatar Airways into the 2023-24 season
DFL seals funding agreement with DFB
The German Football League (DFL), organiser of the Bundesliga and 2. Bundesliga, has announced a six-season funding agreement with the German Football Federation (DFB)
StarGames agrees training kit sponsor deal with Hannover 96
Online gaming company StarGames.de has agreed a deal to become the new training kit sponsor of German 2.Bundesliga football club Hannover 96
Sportfive follows Dortmund renewal with extended Bayer Leverkusen deal
The Sportfive agency strengthened its grip on German football by extending its marketing relationship with Bayer 04 Leverkusen until the end of the 2028-29 season.
Sky Deutschland taps into Bild audience with Wimbledon sublicence
Sky Deutschland has opted to make a handful of matches from tennis’ Wimbledon Championships available on a free-to-view basis after reaching a sublicensing agreement with the Axel Springer-owned Bild n…
Infront wins exclusive Basketball Bundesliga sponsorship mandate
The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.