Germany

Football
Industry Moves

Andreas Jung, one of the leading commercial executives in German football, is to leave his role as the board member responsible for marketing at Bundesliga champions Bayern Munich at the end of the season
Football
Finance & Law

German Bundesliga club Bayern Munich today (Monday) announced record revenues exceeding its own expectations, with income totalling €854.2m ($913m) for the 2022-23 season.
Motorcycling
Media

Motorcycling's MotoGP World Championship is to move to pay television in Germany from next year, after Sky Deutschland secured the rights
Football
Sponsorship & Marketing

German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons
Football
Sponsorship & Marketing

Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Multiple Sports
Finance & Law

H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports. Miami-based H.I.G
Motorsport
Sponsorship & Marketing

The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.
Basketball
Media

German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Basketball
Media

DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
American Football
Sponsorship & Marketing

The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.
Multiple Sports
Industry Moves

Gernot Bauer, head of sport at Warner Bros. Discovery Germany, is leaving the media giant to join commercial broadcaster ProSiebenSat.1
Football
Media

The German Football Association (DFB) is to launch a free ad-supported streaming TV (FAST) channel in the next few months, which will carry men's and women's domestic club competitions, as well as some…
Football
Media

German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.
Football
Media

OneFootball has renewed another key media deal in its home market after extending its agreement with Deutsche Telekom to stream live and highlights coverage of matches from German men’s football’s thi…
Football
Sponsorship & Marketing

Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
Football
Media

The German Football Association (DFB) has four major contracts in place for international media rights to the Google Pixel Frauen-Bundesliga, ahead of the start of the 2023-24 season later today (Friday)
Basketball
Sponsorship & Marketing

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Football
Sponsorship & Marketing

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T