France

Football
Sponsorship & Marketing

Financial services group Crédit Agricole has renewed its sponsorship of the French Football Federation (FFF) until 2028.
Motorsport
Media

Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Football
Media

The Spring Media agency has struck a deal with Toulouse FC to handle global media rights and betting distribution for the French Ligue 1 club's pre-season friendlies
Multi-sport
Sponsorship & Marketing

The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5
Football
Sponsorship & Marketing

French multinational chemicals group Arkema, the naming-rights sponsor of France’s top-flight women’s football league, has agreed a deal to sponsor the French women’s national team until 2025. T
American Football
Media

American football’s NFL has another new free-to-air broadcast home in France after M6 acquired the rights in a three-season deal.
Football
Sponsorship & Marketing

French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.
Football
Media

Amazon has increased the price of its 'Ligue 1 Pass' ahead of the 2023-24 season, despite being set to show one fewer match per week from French football's top tier
Multi-sport
Governance

David Lappartient, president of the International Cycling Union (UCI), has been elected as the new president of the French Olympic Committee (CNOSF) until 2025
Basketball
Media

Ligue Nationale de Basket, organising body of French men’s top-tier basketball competition LNB Pro A, has struck a long-term domestic rights deal with streaming platform Skweek and L’Équipe, the digital terr…
Cycling
Events

The International Cycling Union (UCI) has announced that the Vélodrome National de Saint-Quentin-en-Yvelines near Paris will host the third round of this year’s Track Champions League, with French bank an…
Football
Sponsorship & Marketing

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Football
Finance & Law

The Friedkin Group, owner of Italian Serie A club AS Roma, has become the latest American investor in French football after completing a takeover of fourth-tier side AS Cannes
Multi-sport
Sponsorship & Marketing

The Paris 2024 Organising Committee for the Olympic and Paralympic Games (COJOP) has signed Air Liquide as its latest official supporter, while organisers have reportedly decided against applying for an…
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Motorsport
Finance & Law

A consortium consisting of Otro Capital, RedBird Capital Partners and Maximum Effort Investments has invested €200m ($217.8m) to acquire a 24-per-cent equity stake in Formula 1 team Alpine Racing.
Football
Finance & Law

BlueCo, the parent company of Chelsea FC, has reached an agreement to buy a majority stake in French Ligue 1 club RC Strasbourg as the Premier League club takes a first step in building a multi-club network
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As