China

Football
Media

LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.
Football
Sponsorship & Marketing

Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
Cycling
Finance & Law

Astana Qazaqstan states the draft agreement provides for long-term investment for a period of at least five years and financing at the level of leading WorldTour teams.
Football
Events

France’s Professional Football League now facing up to making alternative plans for the second consecutive year.
Multiple Sports
Media

On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…
Multiple Sports
Licensing & Merchandising

Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Football
Sponsorship & Marketing

Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
Table Tennis
Events

Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.
Tennis
Media

Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
Athletics
Events

The World Athletics Council has selected Beijing to host the 2027 World Athletics Championships
Aquatics
Events

The World Aquatics Championships are heading to Beijing in 2029 it was announced today (Monday)
Tennis
Media

Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…
Football
Sponsorship & Marketing

Clubs from the Chinese Super League will be able to sell team naming rights to commercial entities in a bid to shore up ailing finances
Multiple Sports
Events

Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Media

Every race from the 2024 Formula E season is to be shown live in China for the first time after the series organiser signed a significant media rights agreement with the state-owned China Media Group (CMG)
Multiple Sports
Finance & Law

The China National Sports Group (CNSG) has announced an agreement with Singapore-based investment firm White Group to “acquire the intellectual property of leading international sports events” and inv…
Mixed Martial Arts
Events

The Ultimate Fighting Championship (UFC) has announced today (Wednesday) that Shanghai will host a Fight Night event on December 9, in what will be the mixed martial arts promotion’s first visit to the country since before the onset of the Covid-19 pandemic.