Asia
Fifa issues ITTs in South Korea for men’s and women’s World Cups
Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
Saudi Arabia ‘interested’ in central IPL investment
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
EXCLUSIVE: Gujarat Titans seeking new front-of-shirt sponsor for 2024 IPL season
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
First Korean sponsor key to PSG’s continuing Asian expansion
Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
UFC to return to China next month with Shanghai event
The Ultimate Fighting Championship (UFC) has announced today (Wednesday) that Shanghai will host a Fight Night event on December 9, in what will be the mixed martial arts promotion’s first visit to the country since before the onset of the Covid-19 pandemic.
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
Coupang takes Bundesliga rights off CJ ENM in South Korea
South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Viacom18’s Reliance closing in on Disney’s India business
Indian conglomerate Reliance Industries has emerged as the frontrunner to acquire media giant Disney's business in the country
Disney Star breaks OTT record with 35m viewers for India-Pakistan clash
Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Sportfive turns to former WSG stalwart Nair to lead cricket push
Sportfive’s appointment of former World Sport Group executive Venu Nair has signalled the ambition of the agency to win new business in cricket as it builds up its operations in Asia.
Inter Miami in first global move to cash in on Messi mania
Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
IOC steps up centralisation play as Olympic Qualifier Series hosts named
Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Indonesia ‘in talks with Australia’ over joint 2034 World Cup bid
The Football Association of Indonesia (PSSI) has held talks with its Australian counterparts over a possible bid for the 2034 Fifa World Cup, according to its president
Kubo factor helps Real Sociedad land Japanese shirt sponsor
Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Sapporo gives up on 2030 Winter Olympics
The northern Japanese city of Sapporo has decided to give up on its bid to host the 2030 Winter Olympics and Paralympics amid rising public distrust over corruption scandals connected to the 2020 Tokyo…
NBA bolsters Setanta’s Philippines portfolio
Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Times Internet bags BCCI rights in string of international territories
Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…
IMG reprises role as NFL rights sales agent in European, Asian markets
IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T