IMG reprises role as NFL rights sales agent in European, Asian markets

(Photo by Tom Jenkins)
(Photo by Tom Jenkins)

IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.

The deal announced by the Endeavor-owned agency today (Thursday) means a return to NFL media rights trading for IMG, which has established various links with the league in recent years.

IMG will manage the NFL’s network of broadcast deals across the affected territories and provide strategic advice on the local media landscapes.

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