Beyond Australia, the Superbowl evokes little interest with Asian sport fans, due to scheduling and a lack of local stars plying their trade in the NFL. Can short form content and clips help? John Duerden investigates.
The NFL’s decision to pitch its marketing to Chinese sports fans in lifestyle terms doesn’t seem to be working yet, according to Chen Yaolin.
Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
The Supreme Court of Canada has overturned a contentious ruling by the Canadian Radio-television and Telecommunications Commission concerning the viewing of US television commercials during domestic broadcasts…
New Zealand telecoms operator Spark has reached an agreement to stream coverage of the NFL until the end of the 2019-20 season
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia