NFL
Features
Asian interest in Superbowl LIV dulled by bad timing and lack of local stars
Beyond Australia, the Superbowl evokes little interest with Asian sport fans, due to scheduling and a lack of local stars plying their trade in the NFL. Can short form content and clips help? John Duerden investigates.
China’s sporting riches still out of reach for NFL
The NFL’s decision to pitch its marketing to Chinese sports fans in lifestyle terms doesn’t seem to be working yet, according to Chen Yaolin.
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
NFL adds Subway as sponsor in multiyear deal
Sandwich chain fills league's QSR, fast-casual categories
NFL-linked American rugby group plans to hire star players
A new American rugby union competition linked to the NFL is aiming to shake up the sport by hiring star players and adjusting the game's rules to 'Americanise' it
Canadian Supreme Court overturns Super Bowl ad ruling
The Supreme Court of Canada has overturned a contentious ruling by the Canadian Radio-television and Telecommunications Commission concerning the viewing of US television commercials during domestic broadcasts…
Spark to stream Super Bowl through short-term NFL deal
New Zealand telecoms operator Spark has reached an agreement to stream coverage of the NFL until the end of the 2019-20 season