NFL
Features
James Fenn | NFL and Fifa show creative bravery in times of crisis
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
Asian interest in Superbowl LIV dulled by bad timing and lack of local stars
Beyond Australia, the Superbowl evokes little interest with Asian sport fans, due to scheduling and a lack of local stars plying their trade in the NFL. Can short form content and clips help? John Duerden investigates.
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
Supreme Court rejects NFL, DirecTV appeal in Sunday Ticket suit
US high court declines to review antitrust suit
Tencent and NFL extend rights deal, launch subscription service
American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content
NFL signs 888 to UK & Ireland sponsorship deal
The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888