NFL

Alistair Kirkwood is stepping down as managing director of NFL UK after two decades in the role

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.

James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.

The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso

US high court declines to review antitrust suit

American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content

The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888

Pay-television broadcaster O2 has acquired rights to the NFL in the Czech Republic and Slovakia, and will make content available via Digi Slovakia’s Premier Sport channel.

UK commercial broadcaster Channel 5 has agreed a three-year deal for rights to the NFL’s Monday Night Football, SportBusiness understands. The deal is non-exclusive and runs from 2020 to 2022.

The NFL and pay-television broadcaster Sky will jointly launch a new dedicated channel in the UK and Ireland as part of a new five-year rights agreement

Sandwich chain fills league's QSR, fast-casual categories

A new American rugby union competition linked to the NFL is aiming to shake up the sport by hiring star players and adjusting the game's rules to 'Americanise' it

Beyond Australia, the Superbowl evokes little interest with Asian sport fans, due to scheduling and a lack of local stars plying their trade in the NFL. Can short form content and clips help? John Duerden investigates.

The Supreme Court of Canada has overturned a contentious ruling by the Canadian Radio-television and Telecommunications Commission concerning the viewing of US television commercials during domestic broadcasts…

New Zealand telecoms operator Spark has reached an agreement to stream coverage of the NFL until the end of the 2019-20 season

The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide

Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia