NFL
Features
Asian interest in Superbowl LIV dulled by bad timing and lack of local stars
Beyond Australia, the Superbowl evokes little interest with Asian sport fans, due to scheduling and a lack of local stars plying their trade in the NFL. Can short form content and clips help? John Duerden investigates.
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
Tencent and NFL extend rights deal, launch subscription service
American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content
NFL signs 888 to UK & Ireland sponsorship deal
The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888
O2 acquires NFL rights in Czech Republic, Slovakia from Network4
Pay-television broadcaster O2 has acquired rights to the NFL in the Czech Republic and Slovakia, and will make content available via Digi Slovakia’s Premier Sport channel.
EXCLUSIVE: Channel 5 agrees three-year Monday Night Football deal in UK
UK commercial broadcaster Channel 5 has agreed a three-year deal for rights to the NFL’s Monday Night Football, SportBusiness understands.
The deal is non-exclusive and runs from 2020 to 2022.