Asia

Sportfive’s appointment of former World Sport Group executive Venu Nair has signalled the ambition of the agency to win new business in cricket as it builds up its operations in Asia.

Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month

Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…

The Football Association of Indonesia (PSSI) has held talks with its Australian counterparts over a possible bid for the 2034 Fifa World Cup, according to its president

Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.

The northern Japanese city of Sapporo has decided to give up on its bid to host the 2030 Winter Olympics and Paralympics amid rising public distrust over corruption scandals connected to the 2020 Tokyo…

Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year

Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…

IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T

Matt Pound, the long-serving International Table Tennis Federation executive, is stepping down as managing director of World Table Tennis (WTT), the organisation that manages and commercialises the annual…

Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India. The M

Matchroom Boxing is making a move into Japan, after signing an agreement with Rakuten Ticket, Inc and Never Say Never (NSN), a sports entertainment and marketing company

Pay-television broadcaster Canal Plus has hailed the importance of the English Premier League to its audience, after retaining exclusive rights in France just as domestic rights to Ligue 1 are on the market

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)

The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.

Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…

The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…

Indian streaming platform FanCode has secured exclusive rights to selected Asian Football Confederation competitions over the next two seasons, 2023-24 and 2024-25