Asia

Motorsport
Events

Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.
Football
Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Football
Media

Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…
Football
Media

Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
Cricket
Media

MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Baseball
Sponsorship & Marketing

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Multi-sport
Media

Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.
Football
Media

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
Baseball
Events

Sadayuki Sakakibara, commissioner of Japan’s Nippon Professional Baseball, has revealed that the opening games of next year’s Major League Baseball season will be held in the country.
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Golf
Media

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.
Multiple Sports
Media

Abema, the Japanese streaming platform, has struck a sports content partnership with Wowow, the pay-television broadcaster in the country.
Football
Sponsorship & Marketing

Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
Cricket
Media

Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
Cricket
Media

PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
Table Tennis
Events

Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.
Tennis
Media

Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
Cricket
Sponsorship & Marketing

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.