Asia

Lawmakers from Japan’s ruling Liberal Democratic Party (LDP) are set to carry out a study on how heatstroke can be prevented during next year’s Olympic and Paralympic Games amid stifling temperatures in …

Major League Baseball signed an agreement with the Chinese Baseball Association to help with a revamp of the China National Baseball League

The International Triathlon Union was moved to reduce the length of the running section of a test event in Tokyo today (Thursday) due to concerns over the heat

Chinese technology conglomerate Tencent Holdings, the owners of social networking application WeChat, reported a 35-per-cent jump in its quarterly profits yesterday, with growth in their gaming business…

The US Open grand slam tennis tournament has moved to boost its online presence in China by launching an official account on short-form video platform Douyin, the country’s version of TikTok.

Chinese media company Netease is building an esports park in Shanghai that will cost $725m (€648m).

Italian club Juventus and their kit sponsor Adidas have launched a limited "Shanghai edition" away jersey with Chinese elements

Global marketing services group Dentsu, the parent of Dentsu Aegis Network, reported a decline in organic growth of 1.5 per cent, despite posting an overall increase in net revenue of 2

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has played down reported concerns about the number of available hotel rooms in the city by insisting to SportBusiness today (Tuesday)…

In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.

The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

Football Association of Thailand president Somyot Poompunmuang believes that more clarity needs to be given about an Association of Southeast Asian Nations (Asean) 2034 World Cup bid, especially on which…

French football league Ligue 1 has signed Chinese former world sprint swimming champion Ning Zetao as a sporting ambassador

Chinese conglomerate Suning will seek series B funding later this year, and is targeting to list on a stock market in the next two to three years

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.

Tony Qi, formerly the senior vice-president and China territory head at Fox Networks Group Asia, has joined Major League Baseball China as their managing director

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has entered into a partnership with the body overseeing Fukuoka’s staging of the 2021 Fina World Championships in an agreement d…

Former Barcelona star player Andres Iniesta, who is currently playing in the J-league's Vissel Kobe, was named the latest LaLiga Icon, a global marketing initiative fronted by ex-La Liga stars with strong…

Borussia Dortmund chief executive officer Hans-Joachim Watzke has said that the German Bundesliga club will be increasing efforts in reaching out to the Chinese and Asian markets over the next few years

Ian Reid, chief executive of the Birmingham 2022 Commonwealth Games, has defended the decision to not include shooting on the sports programme amid a threat from the Indian Olympic Association to boycott…

Japanese e-commerce company Mercari has purchased a majority stake in J-League club Kashima Antlers. Mercari announced they bought 61.6 per cent of the club for $14

The Sanya municipal government announced that Chinese sport development companies Sanya Youth City and Sealing Sports Culture Development will build an esports theme park, with a total planned investment…

Spanish LaLiga football club Barcelona has strengthened its ties with Rakuten by striking a collaboration agreement with Vissel Kobe, the Japanese J1 League team the e-commerce giant owns

Asian mixed martial arts promotion One Championship has announced Singapore, Jakarta and Tokyo as the first destinations for its new esports series, along with hiring Carlos Alimurung to lead the venture

Chinese esports streaming platform DouYu, which is backed by social media and gaming giant Tencent Holdings, are planning to partner with global investment company Mitsui & Co

The Commonwealth Games Federation plans on meeting with officials from the Indian Olympic Association amid fears the country may boycott the 2022 Games in the English city of Birmingham following the decision…