Tour de France

Cycling
Media

North American streaming service FloSports has extended its exclusive Canadian rights to the Tour de France in a five-year partnership running from 2024 through 2028
Cycling
Sponsorship & Marketing

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Cycling
Events

Italy will host the ‘Grand Départ’ of the Tour de France for the first time in 2024, according to La Gazzetta dello Sport, with Nice set to act as the finale for the cycling ‘Grand Tour’ due to the stag…
Cycling
Sponsorship & Marketing

The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
Cycling
Media

Cycling’s Tour de France is set to be the latest sports property to receive the Netflix documentary series treatment after a deal was struck between the streaming platform, race organiser Amaury Sport O…
Road Cycling
Sponsorship & Marketing

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Road Cycling
Sponsorship & Marketing

Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Cycling
Media

Public-service broadcaster Radio France has agreed a three-year extension to its rights deal for the men’s Tour de France, while adding rights to the new women’s edition of the cycling ‘Grand Tour’. Rad
Cycling
Events

Copenhagen will build on its reputation as a haven for cycling enthusiasts by hosting the Tour de France’s Grand Départ next year.
Multiple Sports
Events

The UK government will pledge £30m (€36m/$41m) to support bids to host the 2025 Women’s Rugby World Cup and the 2026 Tour de France Grand Départ. T
Road Cycling
Sponsorship & Marketing

French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025
Cycling
Sponsorship & Marketing

The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
Cycling
Sponsorship & Marketing

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling
Sponsorship & Marketing

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.
Cycling
Events

Christian Prudhomme, general director of the Tour de France, has confirmed that a women’s race will take place in 2022, the first in 33 years.
Cycling
Events

The Amaury Sports Organisation has announced that the 120th anniversary edition of the Tour de France in 2023 will get under way in the Basque city of Bilbao
Road Cycling
Sponsorship & Marketing

The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event
Road Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France