Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France
ASO signs Shimano as Tour de France sponsor after Mavic deal ends early
(Photo by Tim de Waele/Getty Images)
Related News
Tour de France moves 2021 Grand Départ from Copenhagen to Brittany
Tour de France operator Amaury Sports Organisation has announced the town of Brest, Brittany as the official starting point for next year’s race, replacing the Danish capital of Copenhagen.
Israel Cycling Academy adds title sponsor ahead of UCI World Tour debut
Israel Cycling Academy (ICA) has signed up not for-profit organisation Start-Up Nation Central as a title sponsor ahead of its debut season on the UCI World Tour in 2020
Endura ends Movistar deal due to UCI’s “developmental dead end”
Scottish kit brand Endura will pull out of its partnership with road cycling WorldTour team Movistar at the end of 2019 because world cycling’s governing body has constrained its technical innovation p…
Tottenham signs Cinch as first ever sleeve sponsor
English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor