HomeNewsSponsorship & MarketingRoad CyclingFrance

ASO signs Shimano as Tour de France sponsor after Mavic deal ends early

(Photo by Tim de Waele/Getty Images)

Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France.

The company will provide its support services to ASO’s races, through provision of its safety vehicles and neutral support team, available to all teams and rider in the event of a mechanical problem or crash.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here