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ASO brings in Waze to enhance Tour de France fan experience

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.

Under the deal agreed with Tour organiser Amaury Sport Organisation (ASO) ahead of the start of this year’s edition of the men’s ‘Grand Tour’ showpiece in Copenhagen on Friday, the two events join the 300 event organisers in the Waze Global Event programme.

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