Paralympic Games

Para Sport
Events

The International Paralympic Committee (IPC) has admitted it faces a cash flow problem in the wake of the postponement of the 2020 summer Paralympic Games, but has maintained it won’t turn to the International O…
Athletics
Events

World Athletics and the local organising committee of the 2021 World Athletics Championships, Oregon21, have said they are open to rescheduling their event to accommodate any possible postponement of the…
Para Sport
Sponsorship & Marketing

UK-based civil engineering company Sir Robert McAlpine has agreed a deal to sponsor the ParalympicsGB governing body ahead of this year’s Paralympic Games in Tokyo.
Industry Moves

LA28, organising committee of the 2028 summer Olympic and Paralympic Games in Los Angeles, has appointed Ann Rodriguez as its chief strategy officer
Events

Indonesia’s President, Joko Widodo, is reportedly seeking to reposition the country’s bid for the 2032 summer Olympic and Paralympic Games around its proposed new capital city, with Japanese conglomerate Sof…
Sponsorship & Marketing

A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey
Para Sport
Sponsorship & Marketing

Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.
Sponsorship & Marketing

The United States Olympic & Paralympic Committe (USOPC) has signed global pharmaceutical company Eli Lilly as a sponsor the US Olympic and Paralympic teams in a deal also involves its broadcast rights-holder…
Rugby Union
Events

SportAccord on Thursday confirmed that this year’s World Sport & Business Summit will not take place in Beijing due to the Novel Coronavirus outbreak in China, while Tokyo 2020 has reiterated that this s…
Events

Salt Lake City and the state of Utah have formed a new committee to drive a proposed US bid for either the 2030 or 2034 winter Olympic and Paralympic Games, while Ukraine's Prime Minister, Oleksiy Honcharuk,…
Sponsorship & Marketing

The German Paralympic Committee (DBS) has extended its exclusive marketing partnership with the Deutsche Sport Marketing (DSM) agency
Para Sport
Sponsorship & Marketing

Ceremonial Paralympic torch flame lighting festivals will take place in all Japanese prefectures in August, to be followed by the Paralympic torch relay itself, Tokyo 2020 organisers said yesterday
Para Sport
Sponsorship & Marketing

The British Paralympic Association has signed up  Nestlé Cereals UK to sponsor ParalympicsGB.
Media

The UK government has added the summer and winter Paralympic Games to the so-called ‘crown jewels’ list of sporting events reserved for free-to-air broadcast.
Sponsorship & Marketing

Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
Multi-sport
Sponsorship & Marketing

The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner
Para Sport
Sponsorship & Marketing

Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…
Para Sport
Events

International Paralympic Committee president Andrew Parsons believes that this summer’s Paralympics in Tokyo will be the first edition of the Games to sell out ahead of the opening ceremony.