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Samsung signs as Gold Partner of Tokyo 2020 Paralympic Games

(Photo by Buda Mendes/Getty Images)

Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.

Samsung has supported the Paralympic Games through its campaigns since the Turin 2006 Paralympic Winter Games and supported the Games as a Worldwide Paralympic Partner since the PyeongChang 2018 Paralympic Winter Games.

The addition of Samsung takes the total number of Tokyo 2020 Paralympic partners to 78, including ten Worldwide Olympic Partners which have signed up for Tokyo 2020 Paralympic Gold Partner rights: Alibaba, Atos, Bridgestone, Coca-Cola, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

Four Worldwide Olympic Partners have not signed up for the Gold Partner rights: Airbnb, Dow, GE and Intel.

Read this: How Tokyo 2020 smashed the domestic sponsorship record for the Olympics

Sponsorship of the Tokyo 2020 Paralympic Games is divided into two categories: the International Paralympic Committee’s sponsorship programme and the Tokyo 2020 Paralympic sponsorship programme.

Worldwide Paralympic Partners, like Samsung, are granted the right to use the designation of the Paralympic Games and their emblem, but not those of the Tokyo 2020 Paralympic Games.

The three remaining categories are designated for domestic sponsors of the Paralympics, with Gold Partners comprising the highest domestic tier, followed by Official Partners and Official Supporters.

Domestic sponsors are accorded the rights to use the following designations: Olympic Games Tokyo 2020, Tokyo 2020 Paralympic Games, Japan Olympic team and Japan Paralympic team.

They can also use associated imagery, including emblems, mascots and slogans.