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British Airways to support BOA for fourth consecutive Olympics

Dina Asher-Smith of Great Britain celebrates after winning gold in the Women's 200 metres final during day six of 17th IAAF World Athletics Championships Doha 2019 (Photo by Patrick Smith/Getty Images)

The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner.

As part of the deal, which includes Team GB and Paralympics GB, the airline will fly hundreds of athletes, as well as support staff and equipment, to and from the Games.

British Airways has supported British sportspeople at the Games since the 2008 Olympics in Beijing.

The BOA now has 12 partners and four suppliers, with the British Airways deal following an agreement struck with healthy food brand Whole Earth last month.

The build up to next year’s Olympics has seen the organisation face a legal challenge from some of its top athletes over the restrictions it imposes on personal sponsorships at the event.

Led by sprinter Adam Gemili, the athletes’ argument centres on the notion the organisation is overly strict in their implementation of the International Olympic Committee’s (IOC) rule 40, which is designed to protect the exclusivity of the IOC’s 12 major partners.

The Tokyo 2020 Games will run from July 24 to August 9.