Italian Serie A
Aurora Italia extends with Juventus in SportQuake-brokered deal
Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus
Inter Milan expands fashion and lifestyle focus with Moncler deal
Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.
The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract.
DAZN’s Diquattro: ‘A physiological adjustment was required in the market’
In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.
Best of 2021 | Diquattro: DAZN will not be deflected on path to becoming world’s top sports destination
Technical problems which blighted DAZN’s Serie A coverage earlier this season ‘now resolved’
Rights strategy to stay market-specific, despite global boxing and Women’s Champions League deals
Betti
Napoli back-of-shirt deal latest for Floki in football
Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio
InStat and Wyscout secure Serie A scouting database rights
Lega Serie A has awarded non-exclusive international scouting database rights to the Russia-based InStat and Italy-based Wyscout, SportBusiness understands
Inter extends A2A Energia sponsorship
Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years
DAZN to offer Juventus TV
Juventus is to become the latest leading Italian Serie A football club to make its in-house television channel available to viewers via DAZN
AC Milan launches first NFTs on Chiliz blockchain
Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Inter adds AOA Sports to regional sponsorship portfolio
Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports
Gatorade deal highlights AC Milan’s upward curve
PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams.
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Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Infront offers to plug Serie A international rights revenue gap in return for role to 2030
Infront has submitted a proposal to Lega Serie A and its clubs that involves the payment of any shortfall in international media rights revenues during the current 2021-24 cycle and the agency becoming…
Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Roma hires Berardi as new CEO, Fienga steps aside
Italian Serie A club AS Roma has appointed Pietro Berardi to replace Guido Fienga as its corporate chief executive
Serie A to deploy virtual advertising across all matches with Supponor-developed technology
Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Pellettieri di Parma footwear brand joins growing AS Roma portfolio
Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma
LIVENow to offer LaLiga, Serie A matches in Belgium through Eleven Sports deal
Pay-per-view streaming platform LIVENow is offering customers in Belgium access to live coverage of a handful of matches from Spanish LaLiga and Italian Serie A on a PPV basis under a deal with Eleven…