Italian Serie A
Serie A buoyed by lifting of three-year international rights restriction
Lega Serie A will no longer be limited to three-year terms for its international rights deals, after the Italian Council of Ministers approved changes to the Melandri Law, the 2008 law which imposed the…
Investcorp ‘closing in’ on AC Milan takeover
Bahrain-based asset manager Investcorp could become the first Middle Eastern owner of an Italian Serie A football club through sealing a takeover of AC Milan by the end of this week, according to multiple…
AC Milan signs Konami as club’s first training kit sponsor
Italian football club AC Milan has signed up video game developer Konami Digital Entertainment to its sponsorship portfolio as a Principal Partner
AS Roma hires WME and ex-LA Dodgers executive Norys as CRO
Italian Serie A side AS Roma has appointed WME’s Ryan Norys as the club’s new chief revenue officer.
Arup lands contract for redevelopment of Fiorentina stadium
The Municipality of Florence has chosen a proposal entered by the Italian division of engineering and design consultancy Arup for the redevelopment of Stadio Artemio Franchi, home of Serie A football club…
Coppa Italia coverage secured in Mena by For Media
For Media, the boutique rights agency headed by Emanuele Villari, has brokered a Coppa Italia broadcast rights deal with Abu Dhabi Media in the Middle East and North Africa, SportBusiness understands
PSG sponsorship sales executive Zodmi joins Juventus
Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
Bonomi rejected as Lega Serie A president
The search for a new president of Lega Serie A, the organising body of the top division of Italian club football, will continue after Carlo Bonomi only received one vote during a meeting held yesterday…
Socios.com adds Sevilla, Udinese to football portfolio
Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Serie A extends YouTube offering in Mena to all matches
All ten weekly Serie A matches will be broadcast live in the Middle East and North Africa region on the league's Arabic-language YouTube channel until the end of the season
Genoa fills vacant front-of-shirt position via Pool Pharma sponsorship
Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor.
As well as front-of-shirt brand exposure, MG.K
Inter Milan to launch €415m bond to ease financial concerns
Inter Milan has pointed to continuing financial difficulties in its latest quarterly results as it today (Monday) announced plans to launch a €415m ($468.9m) bond to help refinance its debt.
Crowdfunding platform Recrowd acquires Spezia back-of-shirt rights
Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Venezia upgrades Green Project Agency deal to include front-of-shirt rights
Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency
Salernitana set to stay in Serie A as takeover agreed
Salernitana has seemingly secured its status in Serie A - for the time being at least - after a takeover deal was agreed with businessman Danilo Iervolino
TIM issues profit warning, citing performance of DAZN Serie A pact
Italian telecoms company TIM has partly blamed the performance of its Serie A football pact with subscription broadcaster DAZN as it issued its third profit warning this year
Fiorentina formalises marketing relationship with PlanetPay365
Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season
Aurora Italia extends with Juventus in SportQuake-brokered deal
Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus