Italian Serie A
OneFootball added as Serie A broadcaster in UK as Infront finalises distribution
Football-focused streaming and media platform OneFootball has acquired Serie A broadcast rights in the UK and Ireland ahead of the 2022-23 season, supplementing the league’s existing agreement with pay-television b…
Sky Italia, DAZN sign off on Serie A distribution deal
Pay-television broadcaster Sky Italia and OTT sports subscription broadcaster DAZN have announced a new strategic agreement that will make the latter’s app available on Sky Q from August 8, with the d…
Adidas ‘closing in’ on AS Roma kit deal from 2023-24
Adidas is set to replace New Balance as the kit supplier to Serie A club AS Roma after the 2022-23 season, according to Italian press sources
AC Milan ups fashion status with Hally & Son eyewear deal
Italian football club AC Milan has signed eyewear brand Hally & Son as its ‘Official Fashion Eyewear Partner’.
Serie A ‘weighs up’ launch of OTT highlights platform
Lega Serie A, the organising body of the top division of Italian club football, is said to be weighing up launching its own OTT platform on which to show highlights
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
ADM lands Serie A rights in Mena across shortened three-year term
Lega Serie A has ended its lengthy search for a new broadcast deal in the Middle East and North Africa as the majority of clubs voted for a three-year agreement with pay-television broadcaster Abu Dhabi…
Lega Serie A hails end to international rights term restrictions
Lega Serie A, the organising body of the top division of Italian club football, has welcomed the official introduction of changes to the Melandri Law, specifically concerning contracts it can enter into…
Pixellot to provide AI video and data technology for new Fiorentina training complex
AI-automated sports video and analytics solutions provider Pixellot has agreed a deal with Fiorentina to provide video and data technology at the Italian Serie A club’s new training complex.
Competition regulator extends investigation into DAZN-TIM Serie A deal
Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has said its investigation into Telecom Italia’s (TIM) agreement with OTT sports subscription service DAZN for …
About Vintage signs first AC Milan deal under club’s new ownership
Danish watch brand About Vintage has been named as the ‘Official Watch Partner’ of Italian Serie A champions AC Milan.
Serie A receives fresh beIN bid for Mena broadcast rights
Pay-television broadcaster beIN Media Group has made a fresh bid to reclaim Serie A rights in the Middle East and North Africa
Konami adds Serie A newcomers AC Monza to portfolio
Newly-promoted Italian Serie A football club AC Monza has signed a multi-year marketing agreement with Konami Digital Entertainment, maker of the eFootball video game series
Fendi outfits AS Roma in fashion deal
Rome-based fashion brand Fendi has signed its first-ever sponsorship with AS Roma in a two-year deal, from 2022-23 to 2023-24
Serie A weighing up Abu Dhabi Media-StarzPlay offer for Mena rights
Lega Serie A is considering the latest offer from Abu Dhabi Media for media rights in the Middle East and North Africa as it mulls over whether to end its stop-gap YouTube streaming policy and revert to…
iQiyi Sports acquires Serie A rights
Chinese streaming platform iQiyi Sports has acquired rights for Italian Serie A football in a two-season deal covering 2022-23 and 2023-24.
iQiyi Sports' rights cover streaming platforms only
Lega Serie A launches new app
Lega Serie A, organising body of the top division of Italian club football, has launched a new app
Serie A agrees AI highlights deal with WSC Sports
Italy’s Lega Serie A has agreed a three-year deal with WSC Sports to create automated video highlights for all Serie A, Supercoppa Italiana and Coppa Italia fixtures.