Italian Serie A

Football
Media

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
Football
Media

Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
Football
Media

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Football
Sponsorship & Marketing

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Football
Media

Sport TV, the Portuguese pay-television broadcaster, has retained rights to Italy’s Serie A in a three-year agreement running from 2024-25 to 2026-27.
Football
Media

Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
Football
Sponsorship & Marketing

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Football
Sponsorship & Marketing

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.
Football
Governance

It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
Football
Media

DAZN and Telecom Italia are thought to have renewed their Serie A distribution agreement, a key deal for the rollout of the subscription broadcaster’s live coverage of the Italian top flight.
Football
Media

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
Football
Media

Lega Serie A clubs today (Monday) accepted the new domestic media rights offer on the table from incumbents DAZN and Sky, which represent a slight drop on the current cycle and a similar fee to the one…
Football
Sponsorship & Marketing

Italian Serie A club SS Lazio is set to take sides in the host city contest for ‘Expo 2030’ by accepting the Rome bid as its main shirt sponsor.
Football
Sponsorship & Marketing

Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt
Football
Sponsorship & Marketing

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
Football
Media

Lega Serie A chief executive, Luigi De Siervo, has reiterated that broadcasters must meet the organisation’s valuation for its next cycle of domestic rights, adding that if a solution isn’t found it is “much more likely” that it will proceed with the launch of an in-house platform.
Football
Media

Lega Serie A has launched its first request for proposal (RFP) for its forthcoming international rights sales cycle by going to market in Germany, Austria and Switzerland
Football
Media

The new Serie A season kicks-off this weekend with broadcast agreements in place with more than 65 media outlets worldwide, the league and its rights agency partner Infront have announced